Bringing creative visions to life through strategy, content, and immersive storytelling across art, design, and luxury.
My experience contributing across creative projects spans content development, the conception and execution of exhibitions, the creation of compelling editorial, marketing and communications assets, and the crafting of photographic and visual narratives across art, design, and luxury.
Projects
CONTENT aND BRANDING // SOTHEBY’S MAISON
For the launch of Sotheby’s Maison in Hong Kong, I was part of an integral team supporting the Managing Director and the Chairman of Sotheby’s Asia in bringing the Maison’s vision to life. In my role, I oversaw the development of content related to the Maison, ensuring its identity was clearly articulated across exhibitions and programming, and contributed to the creation of marketing and communications assets that translated curatorial and brand narratives into compelling materials for diverse audiences. Collaborating closely with teams across operations and logistics, specialist departments, marketing, and communications, I assisted on-site in preparation for the July 2024 debut, helping to ensure the creative vision was realized seamlessly from concept to presentation.
Photographer: Stefan Ruiz
All photos ©Sotheby’s
PROJECT MANAGEMENT // EXHIBITIONS AT SOTHEBY’S
Since the opening of Sotheby’s Maison in July 2024, I had the opportunity to support the creative director in bringing exhibitions across more than 20 collecting categories to life—with an emphasis on modern, contemporary and Asian art—translating his curatorial vision into fully realised exhibition experiences. I developed exhibition content, oversaw installation, and coordinated across teams spanning operations, logistics, design, photography, marketing, and communications to ensure seamless execution. From concept through to opening, my role combined strategic planning, editorial oversight, and hands-on management, shaping compelling narratives and immersive presentations that engaged audiences while maintaining the integrity and vision of each exhibition.
Selected Exhibitions:
Heaven’s Mandate – Giuseppe Castiglione’s Auspicious Lotus for the Yongzheng Emperor (November 2025) - content development only
EROS/THANATOS – Gesamtkunstwerk II (September 2025) - content development only
Eugène Carrière – Out of the Shadows (August 2025)
Glamorama (June 2025)
corpus – Three Millennia of the Human Body (March 2025)
The Piprahwa Gem Relics of the Historical Buddha (February 2025)
Butoh in Six Acts (January 2025) - performance art festival
Bodhi – Masterpieces of Monumental Buddhist Art (July 2024)
Sotheby’s Maison Opening Exhibitions (July 2024)
All photos ©Sotheby’s
CONTENT AND BRANDING // BEIJING ABSTRACT
During my tenure at Parkview Art Hong Kong, I was responsible for producing and editing all written content for the gallery, including press releases, wall texts, exhibition essays, and online marketing materials. In addition, I provided on-site support for exhibitions, events, and art fairs.
In 2018, I contributed to the exhibition Beijing Abstract, which introduced the exceptional work of eight leading Chinese masters of abstraction to Hong Kong. My role included supporting the exhibition’s content and branding direction, as well as editing the print catalogue.
Parkview Art Gallery, Hong Kong, 26 March – 12 May 2018
CURATORIAL // EUAN MACLEOD – HIGH AND LOW
During my tenure as curator and collection manager for the Nock Art Foundation, I oversaw the artist residency programme, bringing Australian and New Zealand artists to Hong Kong and China.
Notably, in 2017, I curated a solo exhibition of New Zealand painter Euan Macleod which opened at Nock Art Gallery to coincide with Art Basel Hong Kong. The exhibition comprised paintings and works on paper created after Macleod’s trip to Huangshan, China.
The exhibition was officiated by Ken Gordon, Deputy Consul-General of the Australian Consulate-General.
Nock Art Gallery, Hong Kong, 20 March – 19 May 2017
VISUAL STORYTELLING // CHINESE ART
Using photography as both a critical and creative lens, we visited the studio of Hong Kong–based art and design duo Julie & Jesse to position Chinese Neolithic pottery from the Ronald W. Longsdorf collection, alongside ancient bronze, jade, and glass works, in dialogue with contemporary ceramic practice. Through this deliberate juxtaposition, the project examined continuities of form, material, and making across time, foregrounding how historical knowledge informs the present and how the human touch persists as a defining force in pottery.
Photographer: Ricky Wan
Studio: Julie & Jesse
All photos ©Sotheby’s
VISUAL STORYTELLING // LUXURY
At Sotheby’s, I collaborated with specialist and photography teams to leverage photography as a medium for storytelling, shaping how auction properties—from jewellery and handbags to watches, wine, and spirits—are visually presented and interpreted. I oversaw projects from concept through execution, ensuring each narrative harmonised aesthetic, curatorial, and brand considerations to elevate and communicate the significance of the objects.
Photographers:
Sotheby’s Hong Kong photography team
Jerry Leung
Ricky Wan
Egill Bjarki
The Loft Collective
All photos ©Sotheby’s
